Hidden Rhythms Ethos

The Label

Uncovering the authentic rhythm of a locale.

Beat It (Afro Soul Cover) - Michael Jackson

Hidden Rhythms was founded on a simple belief: every destination has an underlying beat—its people, art, and culture—waiting to be genuinely understood. We bypass the greatest hits to connect our guests directly with the visionaries shaping the local scene.

By prioritizing raw connection over standard luxury plating, we craft shared experiences that resonate long after you return home.

The Collective

We are architects of access. Our team consists of seasoned curators operating behind the scenes to guarantee your journey achieves perfect resonance.

Adam Linderman

Founding Member

Adam is a founding member of Hidden Rhythms, as well as Caribbean Executive Travel, Cuba Educational Travel and HabanaLive. A natural fit for hospitality, Adam has spent his entire career in tourism, holding roles with Intercontinental Hotels Group, Kimpton Hotels, and Georgetown University before launching Cuba Educational Travel. Now based in New York, he has nearly two decades of experience crafting meaningful journeys that connect travelers with the people, cultures and rhythms of each destination. Adam and Collin Laverty met during freshman orientation at the College of Charleston, going on to become best friends, business partners and serial entrepreneurs in the experimental travel space, growing a family of travel brands known for immersive, culturally rich experiences over the last twenty years.

Collin Laverty

Founding Member

Collin is a leading expert on U.S.–Cuba relations and U.S. policy toward Latin America. He’s recognized as a top analyst of contemporary Cuba, including the country’s culture, entrepreneurship, and political landscape. Over the past two decades, he has founded and developed several travel companies with a focus on immersive experiences in Cuba, Colombia, and New Orleans. More recently he’s followed his passion for music, expanding his work into talent management, music investment, and cultural philanthropy, supporting artists and creative communities across the Americas. Before stepping back from media appearances amid today’s polarized climate, Collin was a trusted voice featured in The New York Times, NPR, The Wall Street Journal, CNN, PBS, and other major outlets.

Michael Laverty

Founding Member

Michael Laverty has built his career in business development across Africa and Latin America, where he established himself as a supply chain expert and a skilled operator in complex, fast-changing markets. His talent for navigating challenging environments naturally evolved into a passion for creating meaningful experiences, leading him into the travel and events space. Known for designing niche products and building innovative businesses, Michael brings a strategic, solutions-driven approach to every project. His work is guided by a belief in the power of connection—and in the unique experiences that emerge when logistics, creativity, and cultural insight come together.

Our Affiliations

Our Brands

Hidden Rhythms is part of a dynamic portfolio of cultural and luxury travel companies. Explore our sister brands dedicated to bringing unparalleled experiences to the world.

Cuba Educational Travel

The premier educational travel provider fostering deep connections between the U.S. and Cuba. We specialize in meaningful people-to-people exchanges, cultural immersion, and unlocking exclusive access to the island's most inspiring artists, musicians, and entrepreneurs. Our mission is to build bridges through authentic travel experiences.

Explore Portfolio

The Havana Concierge

A dedicated, high-end concierge service catering to the most discernible travelers. We seamlessly orchestrate VIP logistics, reservations, and fully customized itineraries. With meticulous attention to detail, we ensure every moment resonates with comfort and cultural luxury.

Launching Soon

Habanalive

A vibrant lifestyle and event production brand specializing in dynamic, culturally rich gatherings. We design and execute cutting-edge experiences that fuse local traditions with modern luxury. From exclusive private parties to large-scale cultural events, we bring the rhythm of the city to life.

Explore Portfolio

Havana Strategies

A boutique consulting firm leveraging deep, localized expertise and on-the-ground networks. We provide strategic guidance, market intelligence, and logistical support for organizations looking to navigate complex emerging markets. Our insights empower clients to make informed, impactful decisions with confidence.

Explore Portfolio

Getting Funky in Havana

An immersive festival celebrating Afro-Cuban culture, music, and the arts. Getting Funky in Havana connects legendary musicians with international travelers for an unparalleled experience of rhythm, collaboration, and community.

Explore Portfolio
The Rhythm

Curated Soundscape

A master collection of the native rhythms powering the Hidden Rhythms experience globally.

1

Colombia Core

Catalina - Cimafunk & Monsieur Périné
2

The Label

Beat It (Afro Soul) - Michael Jackson
3

Cartagena

Colombia Tierra Querida - Lucho
4

Mexico City

Cumbia Reggae - Los Aguas
5

New Orleans

Shortyville - Trombone Shorty